1 The image was accompanied by the captions 'June 25 Pride' and 'Proudly support love' in recognition of LGBT Pride Month in the United States. The Vermont-based ice cream company re-vamped its peanut butter-filled pretzel flavor in 2009 when same sex marriage was being legalized in Vermont, swapping the "Chubby Hubby" name for "Hubby Hubby." On June 25th, 2012, a picture of an Oreo cookie with six layers of frosting in the colors of the rainbow flag was posted on Kraft Nabisco's Facebook page. in March, while the British government was debating legalizing same sex marriages. The pride shirts sold out in less than a month.īen & Jerry's, a longtime supporter of LGBT causes, renamed its apple pie flavor "Apple-y Ever After" in scoop shops throughout the U.K. In honor of Pride month Target launched a line of gay pride t-shirts, and the proceeds went to support the Family Equality Council, a Washington D.C.-based gay rights advocacy group. Oreo is the latest in a string of juggernaut brands to show support for the LGBT community. "I just met you and this is crazy, but here's some milk so dunk me maybe," reads the ad, also posted to the Oreo Facebook wall. 1 hit song "Call Me Maybe," depicting an Oreo and glass of milk next to tweaked lyrics. Want more off-the-cuff politics? Check out OTUS on Facebook and follow us on Twitter images in the Oreo ad campaign, which celebrates the cookie's 100 th birthday, include a parody of the No. We feel the OREO ad is a fun reflection of our values." "As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. "We are excited to illustrate what is making history today in a fun and playful way," she said in an email to ABC News. "Being gay is an abmonitation in GOd's eyes i wont be buying them anymore."īasil Maglaris, a spokeswoman for Oreo's parent company Kraft Foods, said in a statement that the image was part of a "series of daily ads reflecting current events in a fun way using images of OREO cookies and milk." Kraft is not planning to sell the rainbow-stuffed Oreo in stores, Maglaris said, as it was created solely for the advertising campaign in honor of Pride month. On June 25th, 2012, a picture of an Oreo cookie with six layers of frosting in the colors of the rainbow flag was posted onto Kraft Nabiscos Facebook page. "I'll never buy Oreo again," one commenter wrote. (Oreo) Rainbow Oreos have been launched to highlight a campaign celebrating parents who support their LGBT+ children but not everyone is. Over the past 17 hours more than 157,000 people have "liked" the image, 40,000 people have shared it and 20,000 have commented on it.īut while many of the comments were supportive, some Facebook users pledged to boycott the cookie because of the post. The rainbow Oreos were created in partnership with PFLAG. Oreo posted the photoshopped picture of an Oreo cookie stuffed with rainbow-colored layers of frosting Monday evening with the caption "Proudly support love!" The name was changed from their Chubby Hubby flavor of fudge-covered peanut butter-filled pretzels in vanilla malt ice cream.America's favorite cookie is stirring up more than milk today after Kraft Foods posted a gay pride Oreo on the cookie's Facebook page. US clothing retailer the GAP also released a new ad campaign this year featuring a gay couple embracing under the same T-shirt, while Ben & Jerry's released an ice cream flavor called Hubby Hubby in support of gay marriage. Kraft is the latest corporation to show its allegiance to the gay and lesbian community, a move that experts say freshens up its old-fashioned image and courts young, more progressive demographics. The month of June is Lesbian, Gay, Bisexual and Transgender Pride Month in the US, and many other major cities host major Pride events in the same month. Under the ad in fine print, reads the disclaimer, Made with creme colors that don't exist.īut that hasn't stopped some Facebook commentators from issuing a clarion call to boycott the brand, with far-right Christian fundamentalists weighing in on the debate citing biblical verses and discussing evolution, and Oreo defenders applauding the company for the clever marketing campaign. One hitch: the product isn't actually for sale. The multi-colored, six-layer cookie titled, Proudly support love! was posted on Facebook this week and has become a viral sensation garnering 259,200 likes, 82,025 shares, and 48,220 comments as of June 28 - or, what marketers would call, a PR success story. A Facebook photo showing a rainbow-colored Oreo cookie in support of gay Pride celebrations throughout the month has ignited a firestorm of controversy in the US this week, marking a sharp division between Christian fundamentalists and liberals, and signaling an emerging marketing trend.